SuperHero Poster Campaign
The ClassHero SuperHero campaign was a creative and cost-effective initiative designed to surprise decision-makers in school districts across the US with custom hero posters of themselves. This unique approach not only captured the attention of top-level individuals but also fostered positive engagement, showcasing our commitment to innovative and personalized outreach in the edtech industry.
Highlights
The Details
Step 1. Identify the districts to target
Step 2: Create a customized superhero poster with my (secret) process
Step 3: send the poster/hand deliver the poster
Step 4: the recipient scans a qr code on the poster, enters their email to download their digital copy.
Step 5: The poster recipient is prompted to nominate another educator to receive their own poster.