My Work
My portfolio showcases my ability to drive revenue growth, forge powerful connections, and scale startups like ClassHero with strategic insight and a customer-centric approach.
01
ClassHero Branding and Website Rebuild
Dive into the strategic reimagining of ClassHero's brand identity and website, where I honed our product-market fit and crafted a design language that accurately communicates our unique value proposition. This complete overhaul not only refined our brand's narrative but also established a compelling and user-centric online presence, bolstering recognition and engagement within the competitive edtech landscape.
02
ClassHero SuperHero Poster Campaign
The ClassHero SuperHero campaign was a creative and cost-effective initiative designed to surprise decision-makers in school districts across the US with custom hero posters of themselves. This unique approach not only captured the attention of top-level individuals but also fostered positive engagement, showcasing our commitment to innovative and personalized outreach in the edtech industry.
03
Custom District Campaigns
Through my leadership in executing highly customized campaigns for major school districts in Philadelphia, New Jersey, New York City, and Texas, I demonstrated ClassHero's adaptability and dedication to meeting the distinct needs of each district. By crafting personalized materials such as custom magazines featuring district objectives, individualized marketing outreach for all district-level personnel, and unique resources for district events, I effectively raised awareness of ClassHero and showcased our value in the edtech landscape.
04
TrainHeroic Marketing
In my role at TrainHeroic, I championed innovative marketing strategies and content creation while fostering key partnerships. I spearheaded the inbound marketing strategy, curated compelling content for our blog, and amplified our reach through effective social media management. Explore more about how I drove community engagement and lead generation, enhanced brand visibility, and facilitated company growth at TrainHeroic.
05
Marketing Videos
Explore the wide range of videos I've created for the purposes of branding, social media, and more. This section will include a wide range of companies, including ClassHero's "Add Language to the Equation" campaign, TrainHeroic's strength and conditioning rebranding, and more.
06
ClassHero Pilot Program
Explore the engaging pilot program my team and I created for ClassHero, designed to captivate teachers and students alike. The ultimate goal of this program is to showcase the value of ClassHero to school districts, encouraging them to adopt our solution and improve student success and teacher satisfaction nationwide.
07
Event Marketing
Explore highlights from various Edtech, language, math, and K12 events I've led for ClassHero, from national conferences like ISTE to local symposiums. Utilizing my expertise, I ensure meaningful engagement and positive outcomes, maximizing ROI for our dedicated team.
