Trainheroic marketing

TrainHeroic Overview

Start Here: My Marketing Analysis

Lift Up Autism:

TrainHeroics biggest annual fundraising event partnered with Josh Everett and the CrossFit Community in a worldwide fitness "Competition for a Cause."
"Give 5 for Autism" is derived from the 5-minute long high-intensity workout.
I closed sponsorship deals with 12 partners, totaling over $2,000 in prizes.
Social media campaigns included #LiftUpAutism and the #Give5Challenge.

The Plan:

Create and provide promotional material for participating gyms to share via social.
Recruit key influencers to participate in the Instagram Give 5 Challenge which promoted the event.
Create video promos that show the background of the event and what it is.

Social promotional material for participating gyms:

Influencer posts for the Give 5 Challenge:

Customer Engagement Campaign:

Hosted on Instagram #Plan2Win
The idea: have Strength Coaches post a photo planning their team's weekly training cycle and to display their planning setup.
Over $2,500 in prizes from 6 sponsors.

Promotional Graphics for Sponsors:

Compilation of a few entries:

Created booth set up, including the banners, flyers, and promo video.
Hosted the booth for national conferences such as NSCA, NHSSCA, IYCA, and USAW.
Built and nurtured key relationships with sponsors, coaches, customers, and athletes.

Pictured: myself with the International Youth Strength Association President and TrainHeroic Founder at the USA annual event.

Hosted by the Colorado Broncos Strength Coach, The Power Conference brings elite coaches from all over the world to learn cutting-edge performance strategies and network with the best.
My role: Create graphics for the website, social media, and email campaign.